Because Life is all about bouncing back

Well, I loved the new Max life insurance ad on TV these days. Such a refreshing change from the grim and morose insurance ads eg Yuvstrong Singh talking about his fleeting glory, or the ones which tries to scares you in your tracks reminding you of sickness and disabilities. For ages, insurance companies seemed to have thrived only by instilling fear in us and the ads have only been sneaky reminders of our vulnerable mortality .

But unlike the gloomy others , Max insurance shows us happy people , of all ages and walks, bouncing away on a trampoline . And the song blaring in the background speaks of hope and assurances, of urging the user to give wings to their dreams and live life to the fullest. And through it all the tagline of the ad says In life’s ups and downs, we help you bounce back..Max for life.

The ad resonated with me and I think would have made an impact on all the differently wired people like me. Thank you Max for the happy insurance ad . I cant get the song out of my head ..Kahe Ghabraye


About Thumbelina81
A dreamer lost in this world. Part time Writer, Part time Gardener, A full time wife.

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